Australian beauty brand Napoleon Perdis has fallen victim to the struggling Australian retail market. Despite the beauty industry staying fairly unscathed as many other retailers continue to fall into administration, Napolean Perdis hasn’t been so lucky.
The beauty retailer started 24 years ago appeared to be operating comfortably, however, documents have shown Napolean Perdis had been trying to sell his namesake brand for over a year. Many have blamed market leaders MECCA and Sephora for the brands sudden demise. The contributing factors, however, are more extensive including the globalisation of leading international brands into Australia and the rise of social media both giving consumers more choice.
Napolean Perdis isn’t alone as sales representative-based brand Avon has just announced they are ceasing all operations in Australia and New Zealand. This news coming as not only a shock to the customers of the brand but the representatives themselves. Many of them heard the news from the company’s social media posts along with the rest of the public.
These Australian closures highlight the need for innovation and continued progress even in industries which seem comfortable. The Australian retail market is changing, and it is vital these beauty companies keep up, if not for the survival of the business but for the hundreds of workers who are now left jobless from these closures.
Photo credit: Sydne Style